Manager Communications and Public Relations

Manager, Communications and Public Relations

COMPANIES OFFICE OF JAMAICA

Reporting to the Chief Executive Officer/Registrar of Companies, the Manager, Communications and Public Relations  serves as an instrument through which the Agency can build public trust and foster engagement by strategically aligning communications of COJ priorities. The Manager, Communications and Public Relations advances the formulation, execution, and optimization of a data-driven multi-channel communication plan; and reassesses communication protocols to refine strategies for maximum reach and impact.

• Comprehensive Corporate (Communications) Plan
• Systems and procedures for the administration of communication function
• Annual Budget and ROI Analysis
• Post-Campaign Evaluation
• CoJ’s digital presence in the marketplace
• External Messages including press releases
• Internal communication including intranet, message boards
• Mentorship programme for the communications team
• Studies to fuel strategic planning actions

• Documentation and Practicality of Budget/Corporate Plan
• Compatibility of plan with Agency strategy
• Effectiveness of reputational management strategies
• Innovativeness and effectiveness of campaigns undertaken
• Usefulness of partnerships formed
• Effectiveness of presentation skills
• Proficiency in the use of applicable software
• Effectiveness of mentorship programme and professionalism and knowledge of reporting staff
• Accuracy, appropriateness, and appearance of communication mediums
• Useful of recommendations made to improve communication strategies
• Degree of improvement in public perception of the Agency
• Insightfulness in anticipating potential negative issus

Normal Working Hours                       Monday to Thursday                 8:30 – 5:00

                                                            Friday                                       8:30 – 4:00

Work Environment                               Normal Office Conditions and Working Extended Hours. Travelling Required.

Will be required to work beyond normal working hours.

Will be required to travel

Internally: All Staff

Externally: Parent Ministry, Media Houses, Other Ministries of Government, Suppliers, General Public

• Partner with Directors and Managers to design a comprehensive communications blueprint, fortified by consistent analytics and KPI evaluations, across the COJ.
• Develop, implement, and monitor systems and procedures necessary for the smooth operation of the communications function.
• Collaboratively develop the COJ's Communications Plan, ensuring its congruence with the overarching Strategic Policy Statement including the Agency’s digital and social media strategy, campaigns, and content.
• Lead the inception, budgeting, and return on investment analysis of agency-wide campaigns.
• Conduct a thorough post-campaign evaluation (including qualitative feedback), proposing data-driven adjustments for future initiatives.
• Share successful campaigns and insights to catalyze dialogue within the COJ on potential areas of refinement.
• Innovate multi-channel strategies, with a particular focus on scaling COJ's digital presence across social platforms, video streaming services, and emerging technologies.
• Develop, or oversee the development of the Agency’s web content and design to ensure it is aligned with organizational branding and messages.
• Arrange to draft and review external messages including press releases, attributed quotes, event scripts, talking points, prepared remarks, social media posts, marketing collateral, website content, and other communications and marketing materials
• Oversees an annual budget for the COJ's media and advertising initiatives, identifying inventive avenues for impactful media placements.
• Establish, commission, and adapt reporting frameworks for COJ campaigns, using real-time data to make agile adjustments for maximum efficacy.
• Regularly evaluate and recommend improvements for all COJ communication channels, leveraging data and user experience insights.
• Forge strong alliances with department heads and external agency partners to harmonize messaging and align on campaign objectives and execution plans.
• Lead and mentor a high-performance team instilling a culture of relentless improvement and professional growth.
• Offer directional insights to cross-departmental units, shaping the course of agency communications and campaigns.
• Proactively pinpoint and commission studies to fuel data-backed strategic planning and content decision-making.
• Utilize sophisticated segmentation and personalization methodologies to improve targeting and engagement.
• Leverage cutting-edge behavioural insights to influence audience perception and actions.
• Collaborate to prioritize COJ's communications initiatives, aligned with the Strategic Policy Statement which may require consultation with the Permanent Secretary's Office.
• Secure consensus among internal and external stakeholders on the objectives and expected outcomes of COJ campaigns.
• Apply state-of-the-art behavioural science findings to sway public opinions and behaviours.
• Cultivate a supportive network across the parent Ministry, NGOs, businesses, and special interest groups.
• Guide the tactical implementation of the communications roadmap and agency initiatives.
• Support and lead appropriate initiatives in assessing and enhancing brand reputation domestically.
• Assess and recommend growth-driven strategies for both channel and digital landscapes.

• Liaise with leadership on communication plan
• Interact with media
• Coordinate with the parent Ministry on communication matters
• Develop and implement strategic communication plans
• Make recommendations on new communications strategy
• Review public documents developed and adjust
• Arrange press briefings/conferences
• Advise the CEO on communication strategy  
• Arrange for the conduct and/or conduct Public Education Sessions
• Evaluate staff
• Initiate disciplinary proceedings against reporting staff
• Review Job descriptions of staff

• Proficiency in the full suite of Microsoft Office products and related software.
• Skills in reputation management and crisis communication.
• Knowledge of the Government structure and functions.
• Proven success in the development and management of communication plans and campaigns.
• Proven ability overseeing budgets, including ROI tracking.
• Effective leadership on digital transformation projects Excellent time management skills
• Working knowledge of the Data Protection Act and associated regulations
• Innovative and creative approach to campaign tactics & content creation.
• Ability to effectively procure and manage outsourced agencies, suppliers, and budgets.
• Ability to forge useful partnerships with people from diverse backgrounds
• Strong presentation and communication skills.
• Strong problem-solving, insight, and analytical skills.
• Well-developed interpersonal communication skills.
• Leadership skills necessary for working with the staff at all levels across the entire public sector
• Good project management skills

• Bachelor’s Degree in Communication, Marketing, or other related discipline.
• Master's Degree in Communication, Marketing, or Business Administration preferred
• At least 5 years’ experience in marketing & communications functions, with at least 3 years at the management level.

• Experience working within or for the government is desirable.
• Extensive experience managing relationships with vendors, partners, and sponsors.
• Experience in digital channel management and development.
• Experience working with senior leadership and technical teams (c-suite level).
• Experience managing multi-platform communications.
• Demonstrable experience leading and influencing teams for quality and timely performance
• delivery.