MARKETING ANALYST

As a Marketing Analyst, you will play an exciting vital role in analyzing marketing data to inform our strategies and optimize our campaigns.

You will collaborate with cross-functional teams to provide insights that drive decision-making and improve overall marketing performance and work with Management and Directors to have input into  direction of the various businesses.

*Key Responsibilities:*

- Analyze marketing data to identify trends, patterns, deficiencies and actionable advice.

- Develop and maintain dashboards and reports to track key performance indicators .

- Manage market research to support strategic initiatives and campaign planning.

- Collaborate with the various marketing team to optimize campaigns based on data analysis.

- Present findings and recommendations to everyone that should be in the know.

*Qualifications:*

- Bachelor’s degree in Marketing, Business, Statistics, or a related field.

- Proven experience as a Marketing Analyst or in a similar role.

- Proficiency in data analysis tools such as Google Analytics, Excel etc.

- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).

- Strong understanding of SEO, PPC, and social media marketing metrics.

- Excellent analytical skills with a keen attention to detail.

- Ability to communicate complex data insights to non-technical stakeholders.

- Strong problem-solving skills and a proactive approach to challenges.

*Preferred Skills:*

- Experience with data visualization tools (e.g., Tableau, Power BI).

- Knowledge of statistical analysis and modeling techniques.

- Familiarity with A/B testing and conversion rate optimization.