Marketing Coordinator

We're hiring a Marketing Coordinator for our pharmaceutical client in Kingston, Jamaica.

MARKETING COORDINATOR

To assist the Marketing Manager with sales, advertising, public relations, and promotional activities for the Company. Manage all elements of the Company’s range of products in terms of brand look and feel including but not limited to social media, traditional media, and other digital media.

Job functions will include:

• Work collaboratively with the Marketing Manager/Brand Manager to give the Company’s products optimal exposure across all media channels.
• Participate in launching new products and coordinating merchandising aids, POS materials, and promotional items.
• Monitor and manage advertising and promotional activities and make strategic adjustments as needed.
• Engage in trade visits regularly to stay updated on market trends and competitor activities.
• Conceptualize ideas based on relevant information, illustrating them through graphic design for approval.
• Oversee and manage social media platforms, website updates, and email marketing executions.
• Develop captivating and high-quality content for social media platforms, aligning with the target audience's preferences.
• Stay current with industry trends and platform updates, applying best practices to optimize digital marketing efforts.
• Monitor the Company’s social media pages daily, fostering engagement and addressing comments and messages promptly.
• Measure and analyze the performance of digital marketing campaigns, making data-driven decisions to achieve objectives.
• Plan and manage consumer promotional campaigns, compiling competitor analyses, price surveys, and campaign results.
• Assist in maintaining and updating the company's website to ensure its accuracy and relevance.
• Maintain a comprehensive content calendar for timely and impactful posts.
• Engage with the brand's social media community, responding professionally to comments, messages, and mentions.
• Collaborate on the development and implementation of the Company's brand strategy.
• Participate in corporate and public relations activities.
• Coordinate with agencies and act as a liaison between departments.
• Compile competitor analysis, price surveys, and campaign results
• Collaborate closely with the Production Team to ensure product availability.
• Ensure accurate and up-to-date inventory of sales support materials.
• Provide relief support for the Sales Associate-Retail Outlet when needed.

 Job Requirements:

Education: Degree in Marketing/Graphics.

Specific Knowledge: Social Media, Marketing Management, Event Execution, Photography/Videography, Graphics & Photoshop.

Required Skills: Experience in Graphics.

Work Experience: 3 years experience in a marketing and/or sales position.

Personal Attributes:       

• Professional
• Good communication skills