DESTINATION MARKETING MANAGER

DESTINATION MARKETING MANAGER

The Discover Dominica Authority (DDA) requires a suitably qualified professional to fill a leadership/management position of Destination Marketing Manager.

Job Statement:

Under the direction of the Chief Executive Officer / Director of Tourism, the Destination Marketing Manager is primarily responsible for making proposals for the development of the marketing strategy and plan to market the Destination Dominica Brand, leads the marketing team and oversees the implementation of the marketing plan of the island. He/she is also responsible for budget management and the monitoring and evaluation of the performance of the staff of the Unit while maintaining communication and productive relationships with key tourism industry stakeholders and the media in Dominica and overseas.

Education/Training and Experience:

• Applicants should possess relevant qualifications at the Graduate Degree level in Marketing, Tourism and Destination Management, Public Relations or a Business-related field; 
• A minimum of five years’ work experience; to include managerial experience in the Tourism Sector and Tourism Marketing. 

Responsibilities include:

• Conducts market research to analyze tourism industry operations and demand trends.
• Develops and proposes marketing strategies and action plans for DDA.
• Leads Marketing Team to set targets and results for Destination Dominica Brand marketing.
• Energizes the Marketing Team using effective team-building strategies to implement the plan.
• Utilizes Information Technology to implement marketing plans in specific geographical and niche product markets as agreed with the Director of Tourism.
• Establishes feedback mechanisms and gathers data on marketing performance.
• Analyzes data for informed decision-making at the marketing unit and corporate levels.
• Manages and assesses staff performance within the Marketing Unit using the organizational performance management systems.
• Creates communication strategies to reach key stakeholder groups and builds relationships with media and other agencies for communication program sustainability.
• Prepares annual plans, projected budgetary requirements, and monitors expenditure against approved budget in consultation with Marketing Unit staff.
• Evaluates unit performance and target achievements against budgetary allocations.

Competencies:

• Proficient in the use of Microsoft Office tools
• High level of proficiency in the use of Information and Communication Technologies
• Sound understanding of business principles and the commercial environment within which both Discover and Invest Dominica authorities operate.
• Excellent interpersonal, written and verbal communication skills and experience interacting with high profile executives and clients.
• Strong analytical, organizational and project management skills. Ability to handle multiple tasks and deadlines.
• Managerial/Supervisory experience with the ability to lead and motivate a team with minimal supervision.

Conditions of Recruitment:

The position is on a contractual basis.  Renewal is based on performance.