Marketing Intelligence Manager

Marketing Intelligence Manager

 Marketing Intelligence Manager

Department: Marketing Department

Unit: Marketing Intelligence Unit 

Classification: Employee

Annual Salary: $75,000 per annum

Reporting Supervisor: Chief Marketing Officer

Probationary Period: 6 months

  Job Purpose: The Marketing Intelligence Manager for Experience Turks and Caicos will lead and develop all marketing intelligence activities and services, transforming Experience Turks and Caicos from a traditional destination marketing organization to a Smart- destination marketing organization. All data generated by the organization will be utilized to continually monitor the impact of the tourism industry on the Turks and Caicos Islands economy and provide valuable insights to shape sustainable tourism development policies and strategies.

 Key Results Areas:

• Statistics and Management
• Marketing, including Market Research / Market Intelligence

 Essential Duties:

• Manage the day-to-day operations of the Marketing Intelligence Unit
• Collaborate with all other Experience Turks and Caicos departments and units to provide them with tourism industry data for TCI
• Maintain strong relationships with TCI tourism stakeholders involved in data collection (e.g., Airports and Seaports Authorities, Border Authorities, TCIG, tourism accommodations, etc.)
• Identify and monitor key performance indicators (KPIs) related to Experience Turks and Caicos' activities
• Ensure accurate execution of data analysis
• Analyze and approve statistical reports concerning TCI's tourism performance
• Manage the budget for market research, surveys, and statistical analysis
• Coordinate research and survey activities to analyze the tourism industry and demand in TCI
• Provide comprehensive analysis of all data generated by Experience Turks and Caicos
• Propose and implement new KPIs and tourism indicators, including the development of new IT tools for advanced data collection
• Continuously provide data analysis to the Chief Marketing Officer and Marketing and Sales Unit Manager, assisting in defining marketing strategies and activities
• Offer recommendations based on data analysis results from the Market Intelligence Unit

 Others:

• Participate in international symposiums, meetings, and forums related to tourism statistics and impacts
• Ensure that all statistical data is easily accessible and understandable for TCI tourism stakeholders
• Identify potential partners for specific projects related to tourism data collection and interpretation
• Collaborate with the CEO for annual performance reporting of Experience Turks and Caicos
• Explore opportunities to offer tourism data packages to stakeholders in TCI

 Skills/Qualifications/Competencies:

• Bachelor’s Degree in Economics or Statistics
• Minimum of ten (10) years of experience leading multidisciplinary teams in statistical analysis of the tourism industry, including trend analysis and impact assessments
• Proficient in data analysis, strong analytical and statistical inference skills, etc.
• Excellent communication and presentation abilities
• Strong leadership and management skills

 Working Conditions:

• A dynamic work environment
• Interaction with relevant government ministries, departments, and private sector entities in the tourism industry
• Travel may be required
• Goal achievement in a multi-disciplinary, evolving environment
• Work hours may extend to evenings, weekends, and holidays

 Resumes with current contact information must be accompanied by a cover letter and two letters of reference (one preferably from a former employer) as well as copies of educational certificates and a copy of the passport photo page. Shortlisted candidates must submit a police certificate.

 Applications should be addressed to: The Interim CEO, Experience Turks and Caicos, Providenciales

We thank all applicants for their interest, however, only persons selected for an interview will be contacted. APPLICATION DEADLINE: September 15, 2023