Jr. Digital Marketing Strategist

Job Summary: 

Create, implement and manage the Sector’s Digital Marketing and Social Media Presence under direction of the Senior Digital Marketing Strategist consistent with the Ansa McAl Group’s policies, procedures, guidelines and standards to drive customer acquisition and brand affinity.

Job Description:

• Support the Senior Digital Marketing Strategist with the design, plan and implementation of the overall digital marketing strategy in alignment with the Marketing strategy and business objectives across the Sector, for all companies.
• Create, manage and edit online/social media content – videos and photos as directed by the Senior Digital Marketing Strategist.
• Manage social media communities for all Sector brands regionally as required – post content, write copy, respond to messages and comments, provide relevant customer support.
• Manage all CRM input and output for digital campaigns on Sales Force Marketing Cloud.
• Assist in the development of digital media campaign recommendations and execution of digital media plans under the direction of the Senior Digital Marketing Strategist.
• Lead on the day-to-day management of our digital channels, creating inspirational, informative and engaging content including the creation of a programme of digital content to be used across all our digital channels, increasing engagement with our audiences and stakeholders.
• Develop creative ideas, suggest new innovative ways of delivering digital content and keep up to date with the latest digital marketing trends.
• Gather/capture real life photo/video content to be used on social media from the trade, brand executions and training events.
• Provide support to the digital marketing strategist in day-to-day execution of digital activities.
• Perform any other relevant duties as assigned by your management line to ensure the effective operation of the department.

Education and Experience Requirements:

• Bachelor’s Degree in Marketing, Communication, or similar field
• Other digital marketing / advertising / strategy qualifications
• Google certified
• Facebook certified.
• Content creation abilities are an asset.
• At least 3 years of experience in technical digital marketing or strategy.
• At least 1 year creating and managing Google ads and analytics.
• At least 1 year experience managing social media platforms.
• Proficient in Microsoft Office Suite, Google, and Facebook certified.
• Knowledge of online Lead Generation Strategy and Management – Lead Ads, Automations, Drip Campaigns
• Knowledge of online advertising – Facebook and Instagram, Google Networks.
• Online form creation and light development work
• Copywriting – Blogs, E-newsletters, Ads, Social Media Content
• Email Marketing – Design, Tracking, Database Management
• Report-writing – Research, Analysis
• Online Community Management – Facebook, Instagram