Marketing Manager, Berger Paints Jamaica Limited

Job Summary:

Plan, implement, manage, and control all marketing-related activities of Berger Paints Jamaica Limited consistent with the policies, guidelines and procedures of the ANSA McAL Group to Drive revenue and budget attainment as detailed in the annual operating plan.

Job Description:

• Develop relevant brand strategies and campaigns, creating ‘local top spin’ to ensure that the communication and activities are relevant for the target consumers in Jamaica, using the direction from Sector office.
• Manage Consumer Insight research projects and conduct informal ‘research’ through frequent direct consumer contact to ensure the identification of relevant consumer insights.
• Develop and execute the annual marketing plan for Jamaica, based on the Must Win Battles (MWBs) provided through the Annual Operating Plan by the Managing Director in order to drive budget and revenue attainment.
• Conduct regular visits with trade and key customers, in conjunction with the Sales teams and front-line staff, to understand and respond to channel needs including hardware, retail and The Colour Shop channels.
• Analyse competition and channel activities to guide brand strategy.
• Support all research projects, utilizing results to develop marketing plans and strategies.
• Prepare monthly reports, evaluating past activations, volume performance, key opportunities etc. in order to increase budget efficiencies and marketing activities impact.
• Perform any other related duties as required by as assigned by your management line to ensure optimum operations of the business.

Education and Experience Requirements: 

• Undergraduate Marketing Degree or an equivalent combination of academic and work experience
• Minimum of 5 years’ experience in marketing with direct responsibilities for execution of promotion and marketing strategies
• Proficient in Microsoft Office Suite, Microsoft Dynamics D365, Power Bi reports
• Analytical and Critical Thinking
• Interactive Communication
• Leadership Skills