Director, Marketing and Public Relations

The Director, Marketing and Public Relations will lead the design, implementation, and evaluation of programmes and activities aimed at developing and maintaining a positive public image for the College.

The incumbent will provide leadership of the College’s marketing and public relations function, and will lead a team of professionals responsible for positively positioning the College and generating enrollment through strategic marketing initiatives.  He/she will guide the use of integrated communication channels – traditional and digital – to improve stakeholder engagement and expand the College’s digital footprint.  This position reports to the Vice President Institutional Advancement.

 Key Areas of Responsibility

• Public Relations
• Branding & Promotions
• Marketing
• Communication
• Fundraising
• Alumni Relations
• Donor Relations
• External Relations

Requirements:

• A Master’s degree in Marketing or any related social science area. Training in Business Development, Marketing, Management, or a related discipline from an accredited higher education institution is preferred.
• At least eight (8) to ten (10) years of experience in a senior-level Marketing position
• Demonstrated ability to work effectively with diverse constituencies in a college, university, or similar environment.
• Experience managing the execution of communications campaigns, including website and social media engagement.

Salary Range: $18,500-23,000

Other benefits: Transport and Communication allowance, Group Health Plan