Senior Brand Manager, CARIB Brewery

Job Summary:

To refine annual/tactical, and strategic/long-term marketing plans to promote the Brand and achieve business objectives.

Job Description: 

• Develops and refines all planning and projects for approval and subsequent execution.
• Develops and submits monthly performance reports.
• Refines all creatives for approval.
• Liaises with Marketing Intelligence to drive market research.
• Develops and refines plans based on consumer insights and market trends.
• Attends, manages and presents at key sponsorship events and functions.
• Interacts and develops close relationships with Gold Customers in conjunction with Trade Marketing.
• Manages and executes plans within approved budgets.
• Monitors and assesses industry trends as needed to seek and implement growth opportunities for the business and/or department.
• Provides coaching, feedback and guidance to subordinate staff as needed to ensure staff development and achievement of performance outcomes.
• Develops and approves employee objectives and ensures alignment with departmental objectives and strategies.
• Provides advice to Export Department and sister breweries.
• Attends production and innovation meetings and contributes to innovation discussions in the development of new and existing brands.
• Develops and conducts presentations to a variety of audiences.
• Deputizes for the Marketing Manager in his/her absence or unavailability.
• Performs any other related duties as may be required by the job function.

Education and Experience Requirements: 

• Bachelor’s Degree in Business Administration/Marketing or related field.
• At least five (5) years progressive experience in Marketing and/or Sales Brand Management.
• Knowledge of MS Office and other relevant software
• Excellent communication and interpersonal skills
• Excellent organizational skills
• Leadership skills
• Strong people management skills and ability to manage work outcomes.
• Analytical and critical-thinking skills.