Diploma in Public Relations

Course Details

Diploma in Public Relations

Programme Objectives
The Diploma in Public Relations, provides practitioners and support staff involved in public relations and communications with comprehensive knowledge to enable effective execution of functions to key stakeholders. The programme topics include the Standards for Practice in Public Relations, Planning Responses for Managing Environmental Crises, Managing Media Contacts, Preparing Acceptable News Releases (including format, style and content), Annual Reports, Management of Stakeholder Relations, Speech and Broadcast Writing, Working with Non Governmental Organizations (NGO's) and Governmental Agencies, and a Comprehensive Orientation to Effective Events Management.

Programme Structure
This one (1) year programme of study allows graduates to carry forward nine (9) academic credits toward the ROYTEC Associate of Science Degree in Management (ADM), leading to the Bachelor of Business Administration (BBA) from the University of New Brunswick, Canada.

Courses Covered
Fundamentals of Public Relations (Term 1)
Written Communication (Term 1)
Fundamentals of Business Organizations (Term 2)
Verbal Communication (Term 2)
Special Events Project Management (Term 3)
Advanced Techniques in Public Relations (Term 3)
Practicum (Term 3)
All courses are compulsory. There are no elective courses.

Admission Requirements
A minimum of five (5) CXC passes (General Proficiency) Grades I and II (Grade III accepted from June 1998 onwards) or five (5) GCE O'Level passes, Grades A, B and C (or equivalent) including English Language and Mathematics.

Applicants may also be considered on the basis of their work experience, relevant training and educational background as deemed relevant by ROYTEC's Admissions Committee to be the equivalent of the above for the purpose of study. Applicants may be subject to an interview.

This Programme of Study is Recognised by the Accreditation Council of Trinidad and Tobago.