Diploma in Marketing and Sales Management

Course Details

Diploma in Marketing and Sales Management

Programme Objectives
The Diploma in Marketing and Sales Management will expose marketing staff to fundamental theories which would help them to analyze context, nature, and processes in marketing and sales operations. The programme relates to the emergence of new groups of buyers, the role of the Internet and e-Commerce, the impact of technology on product development, the role of relationship marketing, buyer behaviour, and the influence of global branding. The programme also demonstrates the application of good sales management as a way to increase revenue and profit margins and gives participants exposure to the latest tools and techniques of effective marketing planning.

Programme Structure
This one (1) year programme of study allows graduates to carry forward nine (9) academic credits toward the ROYTEC Associate of Science Degree in Management (ADM), leading to the Bachelor of Business Administration (BBA) from the University of New Brunswick, Canada.

Courses Covered
Marketing (Term 1)
Fundamentals of Business Organizations (Term 1)
Managing Distribution Channels (Term 2)
Introduction to Market Research and Statistics (Term 2)
Strategic Marketing Planning (Term 3)
Fundamentals of International Marketing (Term 3)
Practicum (Term 3)
All courses are compulsory. There are no elective courses.

Admission Requirements
A minimum of five (5) CXC passes (General Proficiency) Grades I and II (Grade III accepted from June 1998 onwards) or five (5) GCE O'Level passes, Grades A, B and C (or equivalent) including English Language and Mathematics.

Applicants may also be considered on the basis of their work experience, relevant training and educational background as deemed relevant by ROYTEC's Admissions Committee to be the equivalent of the above for the purpose of study. Applicants may be subject to an interview.

This Programme of Study is Recognised by the Accreditation Council of Trinidad and Tobago.