Director, Public Education & Public Relations (MCG/ IE 5)

Under the supervision of the Trade Administrator/CEO, the Director, Public Education and Public Relations, manages the design and delivery of the TBL's external and internal communications programmes.

Director, Public Education and Public Relations (MCG/IE 5)

Salary Range: $5,198,035 - $6,990,779 per annum 

JOB PURPOSE

Under the general direction of the Trade Administrator/CEO, the Director, Public Education and Public Relations, is responsible for the strategic direction and management of internal and external communication, publications, social media activities and the management of public image and identity of The Trade Board Limited. The Director facilitates the provision of accurate, timely and relevant information to internal and external stakeholders on TBL’s programmes, projects and initiatives using a variety of media, channels and platforms, special events, special publications and direct contact. It is also responsible for the development and implementation of communications policies and strategies; issues management strategies; advising and/or obtaining professional advice on behalf of the Trade Administrator/CEO and Parent Ministry on public relations, media relations and communications matters relating to the goals and objectives of The Trade Board Limited.

KEY RESPONSIBILITIES

Management/Administrative

• Manages and develops the Public Education and Public Relations Unit’s operational plan and budget.
• Ensure that the work of the Unit is executed as planned and agreed targets achieved.
• Develops mechanisms to respond to media requests/queries in a manner which will consistently project a positive image of the TBL.
• Project a positive image of The Trade Board Limited 
• Oversee the design, development and implementation of TBL’s communication plan. 
• Review updates on all information to be posted to TBL’s Website and other communication media.
• Maintains membership in professional affiliation with local, regional and international media practitioners.
• Oversee the development of the Department’s Annual Public Relations Report.
• Design and implements Standard Operating Procedures and internal Public Relation and Communication Policy.
• Oversee the development and completion of the Annual Report for The Trade Board Limited.
• Formulates and presents appropriate monthly performance review/operational reports for presentation to the Trade Administrator/CEO.

Technical /Professional

Public Relations/Communication

• Provides strategic leadership and direction to the Public Education and Public Relations Unit 

• Leads the development and implementation of TBL’s Public Education and Public Relations, communication, media and engagement strategies to enhance internal and external stakeholder awareness and knowledge of TBL’s events, policies, programmes and initiatives. 

• Leads the development and design of the TBL’s Communication and Public Relation Plan, establishing specific goals, objectives and strategies to build awareness, maintain consistency in branding and educate stakeholders of TBL’s mandate and priorities. 

• Tracks, research and analyse information on TBL’s related topical issues, gather information from diverse stakeholders of TBL and help to assess news value and other potential impact as well as to evaluate the effectiveness of TBL’s overall communications programme. 

• Leads the planning and development of the website, social media content and online presence of TBL to promote the core business functions of the TBL and communities with stakeholders. 

• Monitors the website and social media content schedule and engagement, including responses to stakeholders to ensure unity in TBL image and brand and internal communication policy. 

• Identifies and develops campaigns and plans in collaboration with relevant sections and in response to TBL’s mandate, new initiatives and existing programmes and services. 

• Oversee research conducted and drafts of speeches prepared for the Trade Administrator/CEO and the senior management team as required. 

• Oversees the preparation of responses to media enquiries and information requests.
• Publicizes priority areas and/or major events of TBL to include drafting of information strategies, co-ordinating efforts, monitoring and reporting on progress, taking appropriate follow-up action, and analysing the outcome. 

• Undertakes activities to promote media coverage (e.g. press conferences/briefings, interviews). 

• Monitors and analyses public opinion and the media, identify issues and trends, and advise the Trade Administrator/CEO on appropriate action/responses. 

• Oversees the production of specific types of information communications products (e.g. press kits, press releases, feature articles, speeches, booklets, brochures, backgrounders, audio-visual materials, radio spot programmes, etc.). 

• Manages the development, coordination and execution of TBL’s implementation and or participation in special events and exhibitions. 

• Oversee and manage media related activities for the Trade Administrator/CEO and manage all media requests for TBL. 

• Designs and implements specific public education programmes to highlight/explain particular aspects of the work of TBL. 

• Keeps the Trade Administrator/CEO informed of national and international news events that could impact on the image of TBL, either positively or negatively. 

• Oversee the arrangement of launches, interviews, and other related activities, as required or according to TBL’s communications programme. 

• Oversee the preparation of press bites when requested for distribution to visiting journalists and other interest groups. 

• Make the appropriate arrangements for journalists wanting to see the Trade Administrator/CEO, upon his approval. 

• Provides liaison and information flow for overseas and local programmes, as necessary. 

• Ensures the maintenance of an up-to-date newspaper clippings file on local and international news items directly related to the policies, programmes and activities of TBL. 

• Manages complaints from the media relating to TBL upon the guidance of the Trade Administrator/CEO. 

• Develops and place appropriate articles/stories by and about TBL for both print and electronic media. 

• Oversee the development of themes, activities and support material for major events of TBL, as required. 

• Produces guidelines to help consistently promote a positive public image of TBL.
• Identifies potential opportunities for positive media coverage.
• Reviews materials (e.g. news releases, website content, backgrounders, fact sheets, etc.) produced within TBL or in cases where the work has been contracted outside of TBL to ensure soundness of information produced. 

• Establishes and maintains a good professional working relationship with journalists, media houses and Parent Ministry to facilitate public awareness and understanding of TBL’s policies programmes, initiatives and mandates. 

• Identifies and develops programmes on behalf of The Trade Board Limited, as a part of the organization’s corporate social responsibility.