Digital Specialist- E-Commerce & Graphic Design (CARIB Brewery Ltd.)

The incumbent will create and merchandise digital content, design visual assets for marketing campaigns, and collaborate with the marketing team to develop content that boosts brand awareness, engages the target audience, and drives customer acquisition and retention.

Job Summary

• The incumbent will be responsible for building and merchandising digital content, creating compelling visual assets and designs for digital marketing campaigns and working closely with the marketing team to develop creative content that enhances brand awareness, engages the target audience, and drives customer acquisition and retention. 

Job Responsibilities

• Graphic Design 
  • Contributes to the development of creative strategies and ideas for static and digital marketing campaigns. 
  • Creates visually appealing and engaging designs for digital marketing materials. 
  • Develops brand identity elements, such as logos, icons, and visual guidelines, to maintain a consistent brand image across all platforms. 
  • Collaborates with the marketing team to conceptualize and design marketing collateral for campaigns, promotions, and events. 
  • Designs landing pages, user interfaces, and user experience elements that drive engagement and conversion. 
  • Optimizes designs for different digital platforms and devices to ensure a seamless user experience. 
  • Creates visually compelling graphics, images and posts for social media platforms, considering the specific requirements and best practices of each platform. 
  • Ensure all visual content is optimized for search engine optimization (SEO) and adheres to relevant copyright and licensing regulations. 
• E-Commerce Development 
  • Monitors key trading tasks such as stock management, pricing and customer queries. 
  • Manages new product uploads, category builds, product detail maintenance, and promotional activities. 
  • Collaborates for onsite optimizations such as product recommendations, upselling/cross-selling opportunities, and search improvements. 
  • Coordinates the day-to-day coordination of e-Commerce marketplace activities, e.g. product uploads, reporting, organizing stock transfers. 
  • Reports on e-Commerce trade performance, provides data-driven insight, and conducts deep dives where needed to better understand shopping behaviours and trends. 

Knowledge Sills & Abilities

• Hands-on experience of an e-Commerce platform. 
• Knowledgeable of analytical tools for performance measurement, determine improvements and innovations. 
• An understanding of e-Commerce UX, content and development projects, and how users interact and shop in a digital environment. 
• Excellent ability to analyse data and propose commercial objectives. 

Qualifications & Experience

• A Bachelor’s Degree in Digital Design, Graphic Design, or a related field. 
• Any additional Marketing Certification will be an asset. 
• At least 3 years’ experience in a professional Graphic/Digital design role. 
• A portfolio of previous digital design work to showcase experience and creativity.  

Deadline: February 26, 2025