Digital Marketing Specialist

The Digital Marketing Specialist will be required to publish blogs, video logs, websites, articles utilizing the latest digital media strategies and tools for marketing purposes.

Status: Full time Position

Job Title: Digital Marketing Specialist 

Reports to: Regional Sales Manager

Job Summary: The Digital Marketing Specialist will be required to publish blogs, video logs, websites, articles utilizing the latest digital media strategies and tools for marketing purposes.

Objectives of this Role

• Develop digital media strategies with business goals aligned with the company’s vision.
• Create digital content including websites, blogs, articles, animated explainer videos.
• Establish our online presence and create brand awareness.
• Run day to day social media and search engine optimization audits to ensure best practices are being used.
• Maintain SEO regular keyword research and other best practices.
• Optimize paid advertising campaigns using SEO and other tools
• Monitor project status and budget
• Conduct market research to inform campaigns
• Research competitors’ pricing and products
• Create a unique brand identity online.
• Create visual concepts for promotional activities.
• Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
• Spread the company’s message through social media and other online mediums.
• Increase the company’s sales through online marketing.
• Improve customer engagement using various marketing strategies.
• Create and Manage ROI and KPIs.
• Report on the growth and analytics of campaigns to stakeholders
• Compare your company’s advertising techniques and offerings with those of competing businesses.
• Aid in research to ensure your departmental proposal
• Aim to stay within marketing budget while ensuring value to potential clients
• Analyze data that shows changing trends in advertising consumption
• Ensure that potential clients and consumers view your organization’s ad projects and buy your products.
• Communicate with media houses on ad placements
• Lead and/or assist with event coordination on and off site

General Job Requirements

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up to date with the latest trends and best practices in online marketing and measurement

Skills and Education

• BSc in Marketing or a related field.
• 2+ years experience as a Digital Media Specialist or within a similar role.
• Professional Certifications in Digital Marketing Fundamentals and Digital Brand Management would be an asset
• A portfolio which consists of past projects would be preferred.
• Hands-on experience in digital marketing software
• Knowledge of basic HTML and web publishing.
• Quality content generation and time management skills