Digital Marketing Specialist

Caribbean Automotive Retailers (CAR BB) is looking for a Digital Marketing Specialist!

Caribbean Automotive Retailers (CAR BB)

Location: Barbados  

Status: Full time Position

Job Title: Digital Marketing Specialist

Reports to: Marketing Manager

Caribbean Automotive Retailers (CAR BB)

Job Summary: The Digital Marketing Specialist will be required to publish blogs, video logs, websites, articles utilizing the latest digital media strategies and tools for marketing purposes.

Objectives of this Role

• Develop digital media strategies with business goals aligned with the company’s vision.
• Create digital content including websites, blogs, articles, animated explainer videos.
• Establish our online presence and create brand awareness. 
• Run day to day social media and search engine optimization audits to ensure best practices are being used. 
• Maintain SEO regular keyword research and other best practices. 
• Optimize paid advertising campaigns using SEO and other tools 
• Monitor project status and budget 
• Conduct market research to inform campaigns 
• Research competitors’ pricing and products 
• Create a unique brand identity online.
• Create visual concepts for promotional activities. 
• Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads. 
• Spread the company’s message through social media and other online mediums. 
• Increase the company’s sales through online marketing. 
• Improve customer engagement using various marketing strategies. 
• Supervise ROI and KPIs. 
• Report on the growth and analytics of campaigns to stakeholders 

General Job Requirements

• Compare your company’s advertising techniques and offerings with those of competing businesses. 
• Aid in research to ensure your departmental proposal 
• Aim to stay within marketing budget while ensuring value to potential clients 
• Analyze data that shows changing trends in advertising consumption 
• Ensure that potential clients and consumers view your organization’s ad projects and buy your products. 

Skills and Education

• BSc in Marketing or a related field.
• 2+ years experience as a Digital Media Specialist or within a similar role.
• Professional Certifications in Digital Marketing Fundamentals and Digital Brand Management would be an asset 
• A portfolio which consists of past projects would be preferred. 
• Hands-on experience in digital marketing software 
• Knowledge of basic HTML and web publishing. 
• Quality content generation and time management skills 

DISCLAIMER

The above statements are intended to describe the general nature and level of work being performed by persons assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.