Digital Marketing Specialist

The primary focus of the Digital Marketing Specialist is to implement the CGA’s online communications strategy to ensure consistent messaging across multiple online networks, increase brand awareness, generate inbound traffic, and encourage engagement online.

Create content and supervise digital platforms including Facebook, Instagram, Pinterest, YouTube,
Linked In, Tik Tok & Website
Develop and manage social media calendar
Coordinate posting on all platforms inclusive of Facebook, Instagram, Tik Tok, Pinterest, YouTube, and Website.
Launch and develop Official CGA Linked In page to promote growth of B2B (Industrial Sales) portfolio
Develop content for social media platforms using programs such as Canva, adobe photoshop, lightroom
Create Facebook and Instagram ads, giveaways, Instagram posts and Instagram stories
Conduct research on digital media trends to optimize digital strategy and performance
Identify new methods/ platforms to improving engagement on all platforms
Assist in responding to customer queries daily
Develop an end of month Facebook Report on key insights
Supervise and Direct the activities of content creators
Liaise with content creators such as influencers to create and submit content
Liaise with content creators on questions and needs
Assist in managing activities with content creators ex. Events.
Assist in liaising with content creators such as graphic artists, photographers, printers etc. and assist in approving
artwork
Oversee the advertising of ecommerce platforms
Assist in managing advertising on these ecommerce platforms including CGA eCommerce Page and Amazon
Identify new methods to increasing uptake of products through advertising and reviews
Assist in responding to customer queries/reviews
Operate and control the Company’s email platform
Assist in responding to customer queries daily
Develop and share CGA’s email campaign/ newsletter updates
Assist in managing Local Marketing Plans & Budgets
Assist in developing and updating Local (Trinidad and Tobago) Marketing Plans and Budgets with digital marketing
information.
Any other related duties and responsibilities.