Digital Marketing Officer

Digital Marketing Officer

JOB DESCRIPTION & SPECIFICATION

POSITION: DIGITAL MARKETING OFFICER

SALARY: $9,500.00 per month

LOCATION: CHAGUANAS / FREEPORT

DEPARTMENT: COMMERCIAL

REPORTS TO: SENIOR BRAND MANAGER

SUPERVISION GIVEN TO: N/A

PURPOSE: The Digital Marketing Officer executes the company’s Digital

Strategy (Website and Social Media) and plays a key role in communicating the organization’s marketing message.

 

PRINCIPAL ACCOUNTABILITIES:

• To develop, oversee and ensure the execution of all digital marketing campaigns to ensure that they are in alignment with the overall marketing strategy of the company’s brands

• To develop and ensure execution of the monthly content marketing strategies across all platforms to increase engagement and build brands.

• To collaborate within the Commercial department to ensure that the correct products are featured for e-commerce so that sales targets can be met.

• To assist Call Center and Regional Webmaster in resolution of any local issues as it pertains to e-commerce to enhance the customer ecommerce experience.

• To Monitor all promotions on social media, website and company's  app to ensure alignment to offline campaigns.

• To daily review products, pricing and images on the ecommerce site so that site is accurate and reduces risk for the company.

• To provide country-specific information/content to the ecommerce Unit: (Campaigns/promotions, Company in the News, Stores information and location, etc.).

• To provide timely and accurate information on promotions, events, etc. to Ecommerce unit for app push notifications.

• To attend and provide digital coverage for in-store live events and to submit these for posting so that up to date information is given to increase brand engagement.

• Performs any other related duties that may be assigned to you by the any member of your management team or management line.


JOB SPECIFICATION:

QUALIFICATION/EDUCATION AND EXPERIENCE:

• Degree in Marketing/Business Management or any or related field.

• Minimum one (1) year of social media experience.


KNOWLEDGE, SKILLS AND ABILITIES

• Understanding of web usability & accessibility best practice, as well as online methods of acquisition.

• Proven experience in planning, organization, and development of online sales platform.

• Knowledge of industry standards and requirements e.g. technical limitations, functionality, speed, download, video streaming etc.

• Active engagement in social media and ecommerce.