Consumer Marketing Manager

Company description:

Digicel Group Limited

Job description:

Job Profile: Consumer Marketing Manager

Primary objective of the job:

• Design and build local Brand Strategy while developing and executing Marketing plans with excellence. The incumbent will support Consumer – Mobile & Digicel + department with campaigns that will enhance their ability to achieve their KPIs.

Main Duties and Responsibilities:

• • Manage the development of through-the-line campaigns for the Jamaica market; from briefing to concept development to final production (Prepaid, Postpaid, Digicel+, Diaspora & Roaming)
  • Assist in developing productive and effective relationships with our creative agency partners
  • Use market research and consumer insight to develop communication strategies that achieve and enhance marketing/commercial objectives
  • Participate in the development of activities under the marketing calendar

• 1. the Digicel Brand
• Plan and execute all Communication & Media activities on all channels
• Ensure that the Digicel brand continues to evolve and remain consumer focused
• Provide consultation to the marketing team and the rest of the business on all branding matters
• Support the business where they are developing new products, services or channels, to ensure they are educated on the brand and understand how to apply it in their area
• Provide essential brand direction to internal and external teams to aid brand activation and cohesive communication
• Plan, develop and execute on the ground campaigns which will support revenue growth and brand awareness
  •  

• 1. People
• Manage the team to deliver work within agreed deadlines
• Coach and mentor the Marketing team
• Lead marketing team members through campaigns

Delivering Media Efficiencies

• Manage allocated marketing budget with a view to optimize media spend
• Perform market research studies to gather important brand data as well as competitor and customer insights analysis
• Ensure a maximum level of media visibility across all above the line channels through efficient media planning, buying and placement in line with communication objectives
• Measure and report on success of marketing campaigns

Academic qualifications and experience required for job:

• Bachelor's Degree in Marketing / MBA would be an asset
• 3-5 years' experience at a management level in a consumer focused enterprise
• Experience of the full marketing mix is essential
• Specialized knowledge, skills and training required:

Knowledge & Experience

• Brand awareness - a clear understanding of brands and the marketing mix
• Budget-management skills and proficiency
• Project management

Functional Skills:

• Professional judgment and discretion that comes from years of experience in the field
• Determination and perseverance
• Ability to think creatively and innovative
• Communication skills (oral & written)
• Excellent interpersonal skills
• Team player
• Strong research and analytical skills
• Flexible and able to thrive in a changing environment