The Jamaica Observer is seeking a Circulation Marketing Coordinator to join their team.

Circulation Marketing Coordinator

The Circulation Marketing Coordinator has responsibility for developing and executing marketing and promotional activities in an effort to drive brand visibility and promote customer loyalty of both our online and print publications.

Duties & Responsibilities

• Create and execute marketing strategies to increase newspaper circulation and subscriptions.
• Design and produce promotional materials such as advertisements, flyers, brochures, and online banners to attract new subscribers and retain existing ones.
• Monitor subscription trends and adjust marketing tactics as needed to meet circulation goals.
• Implement strategies to increase subscriber loyalty and reduce churn rate (through customer feedback analysis, loyalty programs etc.).Work closely with distribution teams to ensure newspapers are delivered efficiently and on time to subscribers.
• Optimize distribution channels to reach target markets effectively.
• Maintain relationships with subscribers and address their inquiries, feedback, and complaints in a timely and professional manner.
• Implement customer retention initiatives to minimize churn rates.
• Analyze circulation data, subscriber demographics, and market research to evaluate the effectiveness of marketing efforts.
• Prepare reports and presentations to communicate key findings and recommendations to management.
• Coordinate marketing activities with sales teams to align messaging and promotional offers.
• Collaborate with editorial teams to highlight compelling content and engage readers.
• Develop and execute plans in collaboration with the contractors to increase sales in required zones.
• Digital Marketing and Social Media Management.
• Event Planning and Execution.
• Budget Management.
• Keep up-to-date with industry trends, emerging technologies, and best practices in circulation marketing.
• Ensure compliance with industry regulations, privacy policies, and ethical standards in all circulation marketing activities.

Qualification and Experience Required:

• First Degree in Business Administration, Marketing, or equivalent field from a recognized institution.
• At least three (3) years of related experience; at least 1 in a similar capacity. Sound knowledge of the Media Industry with current knowledge of the newspaper market.
• Experience in Brand Management which includes the development of brand loyalty.
• Solid experience in Digital Marketing.
• Excellent Sales and Marketing skills.
• Knowledge of MS Suite with sound knowledge of MS Word & Excel.
• Be the holder of a valid Driver’s License and own a reliable Motor Vehicle.