Category Manager - CARIB Brewery Limited

To oversee and ensure the strategic development of the brand portfolio and resources as needed to achieve business objectives.

JOB SUMMARY:

• To oversee and ensure the strategic development of the brand portfolio and resources as needed to achieve business objectives.

MAJOR RESPONSIBILITIES:

• Develops, implements and achieves long-term strategic and annual business/tactical marketing plans.
• Conducts market research to determine consumer and category trends.
• Writes creative briefs for the development of communication campaigns, reviews, amends and approves all creatives, communications and packaging.
• Develops the A&P breakout by Brand for the annual working and non-working expenditure. 
• Works alongside partner brands in the execution of the key campaigns.
• Negotiates key sponsorships and A&P investments and approves the executions that support these sponsorships.
• Maintains knowledge and understanding of key channels and trade issues and develops plans to address, improve achievement of AOP volume.
• Ensures career development, training and succession planning for all team members.
• Oversees and facilitates the development of marketing staff as well as the appropriately planned resourcing of the marketing department.
• Assists with the achievement of company-wide objectives, as well as that of export and sister breweries.
• Attends production and innovation meetings and leads innovation discussions in the development of new and existing brands.
• Develops, submits and presents monthly reports on department activities, achievement of objectives and plans.
• Develops and conducts presentations to a variety of audiences.
• Contributes as a member of the Company’s senior management team to wider objectives.
• Performs any other related duties as may be required by the job function.

QUALIFICATIONS AND EXPERIENCE:

• Post Graduate Degree in Business Administration/Marketing or related field.
• At least ten (10) years’ progressive, commercial experience in Marketing and/or Sales Brand Management.

KNOWLEDGE AND SKILLS:

• Knowledge of MS Office and other relevant software
• Excellent communication and interpersonal skills, including ability to interact and present to a variety of audiences
• Excellent organizational skills and ability to delegate resources and assignments based on capabilities etc 
• Leadership skills
• Excellent people management skills.
• Analytical and critical-thinking skills.