Business Unit Head

To develop and execute in direct coordination with the General Manager and team, brand activities and implementation that facilitate the achievement of optimum brand equity, sales, distribution, brand visibility.

RESPONSIBILITIES:

• To develop plans in conjunction with the key stakeholders, so as to have a seamless execution of the, promotions, media and product launches for brand (s) and to achieve the Trade Marketing/Marketing objectives. 
• Ensure timely submission of brand execution reports on assigned category to the team as requested.
• Proficient in using S2K for obtaining reports for decision-making.
• Ensure appropriate and timely trade marketing executions and provide support to the  sales team.
• Achieve and monitor monthly unit, and gross profit performance targets in keeping with the portfolio’s objectives and implementing trade strategies to ensure continuous growth.
• To ensure optimum quality, distribution, visibility, price, placement and promotion of the assigned brands in all retail environment.
• Accompany Principal on trade visits.
• Visit promotional activities especially for the category.
• Prepare draft forecasts and budget proposals and administer approved A&P budgets in collaboration with the supplier and the Management Team ensuring that all expenses are accounted for and tracked.
• Monitor and report on all competitive activity to General Manager in the trade through regular and scheduled trade visits, including appropriate tactical initiatives to counteract such activity.
• Monitor product expiration dates and implement measures to keep expiries at set minimum targets.
• Work closely with  Trade Marketing & Brand Managers in Puerto Rico (PR) to ensure flawless execution of agreed promotional activities.
• Attend sales meetings and make presentations where applicable.
• Agree targets with Principals at the beginning of their fiscal year and communicate any deviations early along with reasons for it.
• Prepare annual budget for Principals.
• Ensure that quarterly action plans are develop with A&P activities for approval by the Principal in writing and subsequent execution.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).

• REQUIREMENTS:
• University Degree in Marketing/Business Administration or related field
• At least 5 years' experience in FMCG environment
• Sales and Marketing experience will be an asset
• Proficiency in Microsoft Office Excel, Powerpoint and Word
• Excellent problem solving skills
• Must be willing to travel island-wide
• Must have US Visa
• Must have a valid drivers license and own and operate a reliable motor vehicle

APPLICATIONS WILL BE TREATED WITH THE STRICTEST CONFIDENCE AND ONLY SHORT LISTED APPLICANTS WILL BE CONTACTED.