Brand Manager

Brand Manager

Job Title: Brand Manager/Marketing Manager (Distribution Company)

Job Summary:

We are seeking a dynamic and results-driven Brand Manager/Marketing Manager to join our distribution company's marketing team. As a key member of the marketing department, you will be responsible for developing and executing strategic marketing initiatives to enhance brand visibility, drive customer acquisition, and increase market share in the distribution industry. The ideal candidate should possess a strong understanding of brand management, marketing strategies, and have experience in the distribution sector.

Responsibilities:

1. Brand Strategy and Development:

   - Develop and implement comprehensive brand strategies that align with the company's vision and goals.

   - Define the brand positioning, target audience, and unique selling points to differentiate the company in the competitive distribution market.

   - Monitor market trends and conduct competitor analysis to identify opportunities for brand enhancement.

2. Marketing Campaigns:

   - Create and execute innovative marketing campaigns to drive brand awareness and customer engagement.

   - Collaborate with the marketing team to design and launch promotional materials, digital marketing content, and advertising campaigns.

   - Measure and analyze the effectiveness of marketing campaigns, providing actionable insights for continuous improvement.

3. Product Marketing:

   - Work closely with the product management team to develop and execute product marketing plans for new and existing products in the distribution portfolio.

   - Create compelling product messaging and value propositions that resonate with target customers.

   - Conduct market research to understand customer needs and preferences, and use insights to refine product marketing strategies.

4. Digital Marketing and Online Presence:

   - Oversee the company's online presence, including the website, social media platforms, and other digital channels.

   - Develop and implement digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns.

   - Monitor online metrics and analytics to track brand performance and customer engagement.

5. Marketing Collateral and Sales Support:

   - Create and maintain marketing collateral, sales materials, and product documentation to support the sales team.

   - Collaborate with sales to provide marketing support for lead generation, customer retention, and sales growth.

6. Budget Management:

   - Manage marketing budgets and allocate resources efficiently to achieve marketing objectives and maximize ROI.

Requirements:

- Bachelor’s degree in marketing, Business Administration, or a related field. MBA is a plus.

- Proven experience (5 Years) in brand management and marketing within the distribution industry or related field.

- Strong understanding of marketing principles, including digital marketing, market research, and product marketing.

- Demonstrated success in developing and implementing marketing strategies that drive brand growth and revenue.

- Excellent communication, interpersonal, and leadership skills.

- Analytical mindset with the ability to derive insights from data to inform marketing decisions.

- Proficiency in marketing tools and software.

- Creative thinker with a passion for innovation and staying ahead of industry trends.

- Ability to work collaboratively with cross-functional teams.

This Brand Manager/Marketing Manager position offers an exciting opportunity to contribute to the growth of a prominent distribution company. If you have the required expertise and enthusiasm to make a significant impact on our brand's success, we encourage you to apply and become a valuable part of our team.