Brand Manager

Brand Manager

JOB SUMMARY

As Brand Manager you will be responsible for developing the company’s brands through trade marketing plans and programs, geared towards driving sales of the company’s products in the retail environment.

KEY RESPONSIBILITIES

• Build brand recognition by conceptualising new and innovative marketing strategies that are aligned with the company’s overall brand strategy
• Work closely with the sales team to identify customer needs and develop programs that drive sales growth
• Manage budgets for trade marketing initiatives and track return on investment to ensure efficient use of resources
• Develop and implement appropriate strategies by selecting, segmenting and targeting markets
• Advise retail outlets of in-store solutions and promotions
• Monitor product distribution and consumer reaction
• Participate in trade fairs, conferences and symposiums whenever necessary
• Monitor the performance of products in the marketplace
• Coach and motivate sales personnel to achieve objectives
• Undertake marketing audits to monitor product performance
• Monitor market trends, pricing, competitive activities to identify key issues or opportunities and make recommendations to ensure competitiveness
• In collaboration with the Sales Manager, prepare and lead activities for the successful execution of visits by overseas suppliers 
• In collaboration with the Sales and Merchandising team, ensure that products are available and properly represented on the shelves
• Identify strategic business opportunities to expand current product portfolio and introduce new product launches to retail outlets
• Create social media content, monitor and update social media pages
• Supervise promoters / brand ambassadors promoting products during in store promotions or other events
• Be willing to actively participate in the trade across the island representing all brands.

QUALIFICATIONS & SKILLS

• Candidate must have at least a first degree in Marketing, Business or other related field
• A minimum of two (2) years’ related experience
• Proficient in Microsoft Office: Word, Excel & PowerPoint
• Proven track record of developing and executing successful trade marketing programs
• Strong analytical skills and experience using data to inform decision-making
• Experience in a distribution environment would be an asset.
• Must own and operate a reliable motor vehicle 
• Be willing to work flexible hours
• Be highly creative and have good presentation skills
• Strong analytical skills and data-driven thinking
• Excellent project management skills
• Outstanding communication, presentation, and interpersonal skills
• Be energetic and passionate about products under management