Brand Manager

The Brand Manager is responsible for executing the marketing functions of their respective pharmaceutical brands, ensuring the development of brand building activities for the product or products being managed

DUTIES & RESPONSIBILITIES

• Develop and implement appropriate strategies by selecting, segmenting and targeting markets, promoting product and services to those markets.
• Lead creative development and stimulus for products in order to accomplish sales targets and ensure consistency with product line strategy.
• Monitor product distribution and consumer reaction.
• Measure the success of marketing campaigns and report the performance of all marketing campaigns against set goals.
• Monitor market trends, provide market intelligence on an ongoing basis.
• Ensure island wide product visibility.
• Communicate with Principals and submit monthly report on product movements.
• Participate in trade fairs, conferences and symposiums whenever necessary.
• Coach and motivate sales personnel to achieve objectives.
• Aid the Management Team in developing and implementing appropriate strategies to grow by selecting, segmenting and targeting markets, promoting product and services to those markets.
• Assist the Sales and Marketing team in formulating commercial plans for products being managed.
• Provide market intelligence on an ongoing basis.
• Conduct comparative competitor study and recommend changes to ensure that products remain competitive. 
• Undertake marketing audits to monitor sales performance.
• Conduct research, analyze data and provide information to management for decision- making.
• Prepare presentations for customers and sales team on products being branded. 
• Ensure product visibility in designated locations and communicate product information to the relevant personnel.
• Supervise promoters promoting products during in-store promotions.
• Communicate with Principals and submit monthly report on product movements.
• Participate in trade fairs, conferences and symposiums whenever necessary.

QUALIFICATIONS

• A first degree in Business Marketing, Management or related field, 
• At least five (5) years in sales and marketing Brand Management

REQUIREMENT

• At least 3 years experience in Fast Moving Goods environment
• Must be willing to work flexible hours
• Must be willing to travel island-wide
• Must have a valid drivers' license and own and operate a reliable motor vehicle