Brand Manager Jamaica

The Brand Manager will be responsible for the brand, being the guardian of its coherent executions and messages across channels. The Brand Manager will own Brand Plan definition and the responsibility of its execution achieving brand objectives (volume, share, CAAP and consumer KPIs)

Please click here to apply on the Campari Group website.

Vision

• Leave a mark in the chapter of success in Jamaica at J Wray & Nephew, a Campari Group company.

Objective of the Role

• Develop brands assigned in Jamaica in line with business objectives impacting on key metrics (i.e., awareness, equity items, sales) while ensuring spending is coherent with budget and directed to best return on investment.

General Description of the Role

• Brand Manager is responsible for the brand, being the guardian of its coherent executions and messages across channels.
• Brand Manager is the owner of Brand Plan definition and the responsible of its execution achieving brand objectives (volume, share, CAAP and consumer KPIs including brand purchase funnel)

Key Responsibilities and Activities

• Lead the development and execution of the Annual Brand Plan (managing timelines, budgets and alignment)
• Responsible for market share and brand equity measures for the brands managed
• Using grounded consumer insight to plan, direct and manage marketing efforts, to achieve maximum return on investment
• Manage the execution of all elements of the Consumer marketing mix
• Ensure alignment with the Global Strategic Marketing (GSM) team on global brand guidelines and with other functions on projects’ implementation (Communication, Customer & Channel Marketing, Sales, PAD, Legal, Finance, Supply Chain)
• Align the organization with all key activities
• Contribute to the development of the annual budget related to A&P, facilitate the approval process providing any information and data required, manage the budget along the year in line with internal procedure for expenses approval and track actual vs. budget and proactively act to offset any positive variances in spending, working closely with the rest of the organization
• Ensure the integrity of the brand at all times
• Develop agency briefs for all elements of the marketing mix and day-to-day agency management
• NPD management of gate process
• Administrative support and post analysis of campaigns including recommended improvements for future activity
• Execution of packaging artwork (post design through to production across all pack formats)
• Monitor ongoing brand health

Reporting Relationship

Reports to Marketing Manager Jamaica for the relevant portfolio.

Education / Experience / Skills

• Degree qualified in Marketing or equivalent
• Experience as a Brand Manager
• FMCG or Liquor Industry experience
• Experience with a large value brand or a multiple brand portfolio
• Demonstrated alignment to Company values and behaviours
• Proven expertise in consumer brands management
• Ability to conduct effective and impactful market and brand analysis

Skills / Competencies

• Dynamic and performance driven to achieve brand and business results
• Passionate about the industry
• High communication skills to communicate with clarity and using the right mediums and tools
• Excellent project management skills. Efficient, organized and detail oriented in ways of working
• Capacity to influence ideas through the communication of compelling points of view and the building of strong partner relationships
• Excellent interpersonal and motivational skills
• Strong skills in PowerPoint to develop presentations.
• Assertive, adaptable and creative
• Team player

Working Conditions
General office environment: job, however, requires involvement in off-site promotional activities and events to ensure proper management.

Please click here to apply on the Campari Group website.