Brand Innovation Project Manager

The Brand Innovation Project Manager will lead our innovation pipeline, ensuring the successful development and launch of new and renovated non-alcoholic beverage products that resonate with our consumers.

Job Summary

The Brand Innovation Project Manager will be responsible for driving innovation projects from concept to commercialization. This role will work cross-functionally with marketing, R&D, production, and sales teams to develop and execute strategies that align with consumer trends and business objectives. The ideal candidate is a strategic thinker with a passion for brand innovation, consumer insights, and project execution.

Key Responsibilities

Innovation Strategy & Project Leadership

• Lead the end-to-end innovation process, from ideation to supporting product launch.
• Develop and execute an innovation roadmap that aligns with business goals and consumer trends.
• Manage multiple innovation projects simultaneously, ensuring timely execution and delivery.
• Partner with cross-functional teams (Marketing, R&D, Supply Chain, Sales) to bring innovations to market successfully.

Consumer Insights & Market Trends

• Support the conducting of market research and analyze consumer trends to identify innovation opportunities.
• Collaborate with internal and external ‘insights’ teams to translate consumer needs into actionable product concepts.
• Monitor competitive landscape and emerging trends in the beverage industry.

Product Development & Commercialization

• Work closely with R&D and production teams to develop new product formulations and packaging innovations.
• Manage product testing, pilot production, and go-to-market strategies.
• Ensure all innovation projects meet quality, regulatory, and sustainability standards.

Financial & Performance Management

• Develop business cases for new product initiatives, including cost analysis and revenue projections.
• Monitor post-launch performance to assess the success and impact of innovations.
• Optimize project budgets and timelines to maximize efficiency and effectiveness.

Training and Development

• Collaborate with HR to develop innovation training agenda and roll out.

Qualification and Experience

• Bachelor’s degree in Marketing, Business, Innovation Management, or related field. MBA is an asset.
• 5+ years of experience in brand innovation, product development, or project management within the beverage, FMCG, or CPG industry.
• Proven track record of successfully launching new products or brand innovations.