Brand Coordinator

Aa a leading distributor of pharmaceutical and medical supplies in the Caribbean. Our mission is to provide high-quality products and services that improve health outcomes in the region. We are committed to excellence, innovation, and building strong partnerships with our customers and principals. 

Position Summary:

The Brand Coordinator - is responsible for coordinating with internal and external marketing resources, the sales and logistics teams to ensure that they  meet there sales and purchasing targets. This role requires an analytical approach to understand the competitive environment and implement strategies to maintain and grow on the market share. The Brand Coordinator will manage and deliver all activities required to boost sales, working closely with internal resources, managers, and external creative companies.

1. Marketing Coordination:

o Coordinate with internal and external marketing resources to develop and execute marketing strategies.

o Liaise with external creative companies and the internal graphic designer to develop marketing materials.

o Ensure all marketing activities are aligned with the overall brand strategy and objectives.

2. Sales and Logistics Support:

o Work closely with the sales and logistics teams to ensure it meets its sales and purchasing targets.

o Monitor inventory levels and coordinate with logistics to maintain optimal stock levels.

o Analyze sales data to identify trends, opportunities, and areas for improvement.

3. Market Analysis and Strategy:

o Conduct thorough market analysis to understand the competitive environment and identify key competitors.

o Develop and implement strategies to maintain and grow its market share.

o Monitor market trends and consumer preferences to inform marketing strategies and product positioning.

4. Project Management:

o Manage and deliver all activities required to boost sales, working in a matrix relationship with internal resources and managers.

o Develop and maintain project timelines, ensuring all tasks are completed on schedule.

o Coordinate promotional activities and events for the brand.

5. Reporting and Documentation:

o Prepare regular reports on marketing activities, sales performance, and market analysis.

o Maintain organized documentation of all marketing and promotional activities.

o Track and evaluate the effectiveness of marketing campaigns and promotional activities.

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Minimum of 3 years of experience in brand management, marketing, or a related role.

• Strong analytical skills with the ability to interpret sales data and market trends.

• Excellent organizational and project management skills.

• Effective communication and interpersonal skills, with the ability to liaise with diverse stakeholders.

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

• Ability to work under pressure and meet tight deadlines.

• Knowledge of the vitamin and supplement industry, particularly the, is a plus.

• Analytical Thinking: Strong ability to analyze market data and sales trends to inform strategies.

• Project Management: Efficiently manages multiple projects and activities simultaneously.

• Communication: Excellent verbal and written communication skills for liaising with stakeholders.

• Attention to Detail: Ensures accuracy in marketing materials and promotional activities.

• Team Collaboration: Works well with internal teams and external partners to achieve common goals.

• Adaptability: Flexible in handling changing market conditions and organizational priorities.

• Strategic Planning: Develops and implements effective marketing and sales strategies.

• Sales Growth: Percentage increase in sales of products.

• Market Share: Growth in the market share in the Caribbean region.

• Campaign Effectiveness: Success rate of marketing campaigns and promotional activities.

• Inventory Management: Maintenance of optimal inventory levels and stock turnover rates.

• Project Delivery: Timeliness and quality of project deliverables.

• Stakeholder Satisfaction: Feedback from internal and external stakeholders regarding coordination and support.

• Market Analysis Reports: Frequency and quality of market analysis reports produced.

Additional Information:

• Occasional travel may be required to attend meetings or promotional events within the Caribbean region.

• Must be able to work flexible hours to meet project deadlines and support promotional activities.