Assistant Brand Manager

The Assistant Brand Manager role is to help develop and implement effective brand-building strategies for the Newport Mills Brand NutraMix

Main Function: 

The assistant Brand Manager role is to help develop and implement effective brand-building strategies for the Newport Mills brand NutraMix

In this role, you should be creative, and results oriented with all efforts to build brand equity and position each brand as the dominant market leader in its class.

Key Accountabilities:

· The participation in brand, product, consumer, and channel strategy development.

·  Work closely with CMM to create messaging and design media plans for brands, products, and channels based on Commercial Activation Calendar.

·  Work closely with the Creative Agencies to develop and manage communication strategy and grow multi-media presence of the Nutramix Brand

· Supervise the team of Marketing Coordinators and approve marketing content such as monthly brand posting schedules, content creation plans, advertising media and consumer messaging in accordance with CMM & Senior Sales Managers.

· Coordinate with ABM Trade to optimize marketing campaigns - product launching, promotions, and brand communications internally and externally.

·Work closely with Sales to ensure brand identity compliance in all channels including but not limited to ATL, BTL, digital, events and in-store POS.

·Track budgets with an eye towards maximizing gains and reducing costs to ensure efficacy of media spend and advertising impact.

·Monitor and report on industry, competition, and market trends to support strategic decision making.

Demonstrated Knowledge, Skills, Experience:

·First degree from an accredited institution ideally in Marketing, Sales, or Business Management.

· At least 2 years of experience in marketing and brand management, including public relations. digital and social               media strategies.

· Strong knowledge of consumer goods, retail and/or wholesale sales principles and practices.

·Highly creative and innovative

·An effective communicator with excellent oral and written communication skills

·Able to deliver the full communications mix for both internal and external communications.

·Able to form relationships quickly and easily with stakeholders at all levels.

·Strong coordination, interpersonal, and problem-solving skills

·Previous experience managing small teams.

·Proficient in researching and analyzing data.

·Superb organizational and time-management skills.