Senior Brand Manager

The incumbent would be required to develop and implement marketing activities, maintain brand integrity across all brand initiatives and communications, ensuring that the product lines resonate with current and potential customers.

                                                                                      VACANCY
 
Bryden pi Ltd, one of the leading channel-focused distributors of Consumer, Health and Personal Care products in Trinidad and Tobago is on the lookout for the ideal candidate to join our unique family in the position of Senior Brand Manager within the Consumer Division (Food and Grocery Business Unit).
 
If you are interested in joining an organization where, “We are happy people, committed to enhancing lives with a spirit to serve and exceed expectations”, then we look forward to receiving your application.

The incumbent would be required to develop and implement marketing activities, maintain brand integrity across all brand initiatives and communications, ensuring that the product lines resonate with current and potential customers.  Work closely with the Sales, Trade Marketing, Promotions and Merchandising teams to facilitate the achievement of optimum brand equity, sales, quality, distribution, visibility, price, placement and promotion of the assigned brands to enhance the Company’s image as a preferred supplier in the Industry.

Some Main Responsibilities include: 

• Development and management of brand strategies, communications, and marketing campaigns through the creation of annual marketing plans, using various effective platforms to reach the target customer.
• Implement marketing plans, promotions, media, and product launches for assigned brands to facilitate the achievement of the Company’s marketing objectives.
• Carry out market research, stay current and monitor market trends, competitive activities and conduct consumer insights, to identify opportunities, key issues, and areas for investment for all regions.
• Liaising with export personnel in the development of marketing plans for brands where applicable.
• Conduct brand sales analysis and use category insight to understand the performance of brands, ensuring the required corrective actions are developed and implemented by channel, to drive volume and profitability for all regions.
• Achieve and monitor monthly sales and gross profit targets in keeping with departmental objectives.
• Manage A&P spending in line with budget, margin requirements, and brand investment.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Evaluate the optimum quality, distribution, visibility, price, placement, and promotion of the assigned brands in all trade channels.
• Prepare draft forecasts and budget proposals and administer approved A&P budgets in collaboration with suppliers, Business Unit Manager /Marketing Manager and/or Divisional Manager, ensuring that all expenses are accounted for and tracked.
• Conduct regular trade audits, monitoring existing brand portfolio, competitive activity, promotional trends, and identify opportunities and areas for investment, including appropriate tactical initiatives to counteract such activity.
• Monitor product expiration dates and damages of assigned brands at the warehouse and on trade, and implement measures to keep expiries to a minimum.
• Prepare local ICM forecasting – to ensure minimization of stock-outs, reduction in slow-moving stock and liquidation of discontinued products, and monitoring of expiry dates.
• Assist with inventory management – ICM forecasting – for regional customers to ensure minimization of stock-outs with regards to the impact of planned promotions/deals and new items.
• Be the liaison and work closely with Principals to manage brands in the market.
• Participation in regional quarterly business reviews in conjunction with Export Manager to understand brand performance, evaluate marketing executions and results, trade audits, competitive activity, and promotional trends identifying opportunities and areas for investment, including appropriate tactical initiatives to counteract such activity and advise on upcoming plans.
• Create and disseminate tools needed for sales, promotions, merchandising, and export teams to launch/introduce products in line with the Road Map.
• Perform other duties that may be required to enhance the operations of the Company.

Qualification, Experience and Requirement: 

• Bachelor’s Degree in Marketing / Business Management or related field.
• A minimum of four (4) years similar experience in a FMCG Company with Multi brand experience.
• Strong Project Management skills.
• Or relevant combination of training and experience
• A valid Police Certificate of Good Character

 Key Competencies:

• Proficient in Microsoft Office applications
• Excellent interpersonal, communication, negotiating, organizational and analytical skills
• Strong presentation abilities and competitive spirit                           
• Driven to succeed – Proven track record in sales and marketing

Our offer: 

• A flexible working environment that allows you to be innovative
• A team that values people.

If this sound like the place for you and you believe you have what it takes to excel, please send your resume
 
Kindly note that only suitable candidates will be contacted