Marketing Project Coordinator

The Marketing Project Coordinator is responsible for ensuring that the assigned portfolio of projects and programmes under the direction of the Director of Marketing is optimally managed, achieving the desired objectives and value for clients.

Marketing Project Coordinator

This individual will also see to it that the central integration and communication across teams, including high level reporting and administration of progress, central administration of project process assets and documents, planning for advertising, promotional and content calendar execution, and facilitating continuous improvement of processes to achieve better value to all clients.

Key Activities:

• Determines the best project portfolio management methodology in consultation with the Director of Marketing to achieve objectives. 
• Develops project plans that outline the creative approach with timelines, human resources, and budgets that are aligned with clients’ marketing portfolios, business objectives, and goals.  
• Coordinates the day-to-day execution and planning processes of marketing campaigns and various marketing projects by working with internal and external teams to prepare assets that support campaigns. 
• Ensures accurate reporting by guiding team in the appropriate use of the project management platform. 
• Serves as the central contact point for all project work that flows through the department. 
• Organizes and updates deadlines and creative work orders for all projects and communicate with internal (Brand, Marketing, and Web) and external clients directly. 
• Establishes creative brief templates to ensure timely sharing of required information to all Brand, Marketing, and Web teams relevant to new job requests. 
• Involved in creative consultations and meetings with clients and teams to ensure appropriate creative strategies, adequacy/accuracy of input, schedules, meeting agendas, budgets, production support, necessary reviews, and client presentations are created. 
• Assist with developing advertising campaigns and strategies to achieve key objectives and promotions as well as tracking the placements by organizing insertion orders, contracts, and payments. 
• Drafts, edits, and proofreads marketing materials including, but not limited to, advertorial, ad copy, and collateral material. 
• Anticipate workload, resources, and potential barriers for projects by maintaining work schedules and calendars and hold status update meetings. 
• Develop annual production calendars for recurring jobs. 
• Administer and update the marketing resources library, including electronic files, photographs, videos, artwork, etc. 
• Generate weekly, monthly, and yearly reports for both internal and external stakeholders.  
• Perform and support other duties as assigned by the Director of Marketing or his/her designate.