Director of Communications

Director of Communications

Position Summary:

Reporting to the Chief Executive Officer, the Director of Communications plays a pivotal role in developing effective communication strategies to increase awareness and present a positive perception of the destination to grow market share. The Director of Communications oversees all communication channels relating to destination marketing and collaborates with external agencies to ensure consistent brand messaging.

Job Type: Fixed Term

Key Responsibilities

• Creates and manages a communications strategy for the destination that aligns with the GTA goals including effective strategies for the use of social media.
• Ensures the effective deployment of the various digital platforms in terms of accessibility and availability / content / customer service or responsiveness.
• Manages the relationship with external PR agencies and overseas offices in terms of online ads, PPC campaigns, website content, collateral (digital and print), email marketing, CRM and event programming.
• Oversees the development of memorable and inventive creative briefs for internal and external purposes.
• Collates, monitors and reports on all media installations / promotions in terms of placements.
• Participates in the negotiations of media buying in collaboration with external contractors and the Marketing Team.
• Ensures audits of destination website are conducted and content is accurate with photos and descriptions.
• Attends Business Review Meetings with partners; shares social media feedback and insights; strategizes and consults with external agencies and management team.
• Oversees all photo shoots and on-site filming; ensures brand standards are consistently met during creation and execution of photo/video content.
• Provides department colleagues with proper communications that will enhance the GTA’s ability to deliver marketing campaigns to achieve its goals.

  Position Requirements and Qualifications:

• Bachelor’s degree in Marketing or Communications
• Ten years’ managerial experience in PR or Communications.
• Ten years’ experience in a similar role working with a cross-functional team
• Excellent written skills to include producing adverts, press releases, scripts, blogs etc.
• Strong organizational and time management skills with a preference for achieving goals and creating efficiencies.
• Proven ability to manage multiple projects and adhere to deadlines
• An open mind to adapt to timely strategic changes
• Boundless creativity with an eye for trendsetting design and style
• Experience working in the tourism industry is an asset.
• Must have extensive knowledge of relevant software, including but not limited to Microsoft Office Suite, Adobe Creative Suite and Canva.
• Flexible availability to work long hours such as nights, weekends, and holidays

       Applicants must clearly demonstrate how they meet the position requirements.