Digital Marketing Coordinator, ANSA Coatings Limited

The Digital Marketing Coordinator must show a passion for social media marketing, a flair for content development, and a deep understanding of social media platforms.

Job Summary:

• The Digital Marketing Coordinator must show a passion for social media marketing, a flair for content development, and a deep understanding of social media platforms. They will be responsible for the development and implementation of the Company’s social media strategy, the creation of engaging content and analysis of data to ensure our social presence aligns with business goals. The position also requires them to increase brand awareness, improve marketing efforts and increase sales.

Job Description:

• Strategize and plan content: Develop and implement engaging social media strategies and plans in alignment with the Company’s business goals.
• Create engaging content: Craft compelling, brand-consistent content designed to engage target audiences and promote brand awareness and loyalty.
• Analyse performance metrics: Utilize various analytical tools to monitor and evaluate the performance of social media campaigns and strategies.
• Engage with the audience: Actively engage with and respond to followers and customers through various social media platforms to foster a strong community of supporters.
• Leverage trends: Stay abreast of the latest social media trends and technologies to ensure the brand’s online presence remains relevant and effective.
• Monitor brand reputation: Regularly track and monitor the Company’s online reputation and social media presence, responding appropriately to both the positive and negative reviews and comments.
• Manage social media advertising: Oversee and optimize paid social media advertising campaigns to maximize their reach and effectiveness.
• Report on campaign results: Prepare and present reports on the results of social media campaigns and strategies to Company leadership and other relevant stakeholders.
• Ensure compliance: Ensure all social media activities adhere to legal and ethical standards and the Company’s policies and procedures.
• Actively promote, support and comply with ANSA Coatings Limited established Occupational Health, Safety and Environmental policies, procedures and industry best practices.
• Performs any other job-related duties as directed by Manager.

Education and Experience Requirements:

• Bachelor’s Degree in Marketing/Graphic Design, Communications or in another similar field or related field.
• Competency in MS Office – Microsoft Word, Excel and Outlook.
• At least 3 years of experience in social media management or related role.
• Strong understanding of social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and their respective audiences.
• Creative mindset with strong attention to detail.
• Ability to analyze data and make data-driven decisions.
• Proficiency with video and photo editing tools, digital media formats and HTML
• Ability to understand historical, current and future trends in the digital content and social media space.
• Strong copywriting and copy-editing skills.
• Impeccable time management skills with the ability to multitask.
• Detail-oriented approach with ability to work under pressure to meet deadlines.
• Ability to deliver creative content (text, image and video).
• Solid knowledge of search engine optimization, keyboard research and Google Analytics.