LIAT (2020) Limited is seeking a strategic and results-driven Chief Commercial Officer. You will have a significant impact on shaping and leading the company’s strategy for Sales & Marketing.
COMMERCIAL STRATEGY:
• Develop and implement the sales and marketing policies, strategies, and procedures in line with company standards and industry
best practices.
• Manage the budget preparation process to ensure the sales and revenue opportunities are maximized.
• Effectively schedule aircraft fleet at designated Hubs and layover Airports
• Identify regional and international market behavior, consumer trends and potential for future growth.
• Responsible for Global Sales, Call Centre, GSA & PSA Structures, Strategic pricing, Loyalty Program, Distribution processes &
Payments, Commercial systems, and Digital retail
• Accountability for the strategic direction of the Corporate/ Trade and Leisure sales in the network and efining the optimal way to
increase sales by recommendations for routes, timings, aircraft type and other product development.
• Provide and oversee overall leadership on a strategic and commercial level for sales and other activities within the Airline network.
• Develop and deliver revenue, maximize returns, identify, and penetrate new markets, where appropriate.
• Formulate and implement the sales strategy, including local corporate sales policy, to maximize short and long-term revenue
opportunities, reduce cost of sale and generate channel shift where appropriate.
LEADERSHIP & COACHING:
• Guide, train, coach, and review performances and immediately address any shortcomings to derive an effective, high-performance
sales team.
• Develop Key Performance Indicators (KPIs. Monitor performance data and). Set up call plans, daily, weekly & monthly reporting
mechanisms to ensure that appropriate selling skills are suitably employed.
• Lead and direct the team to deliver corporate and commercial objectives and in such a way as to enhance employee motivation
and satisfaction.
• Oversee and supervise employees including directing daily activities, recruitment, training, development, and discipline to ensure high standard of service delivery.
BUSINESS DEVELOPMENT:
• Take the lead in setting up airline sales offices across the network, and any other tasks that may be assigned by the Business.
• Manage and maintain relationships with other Airlines, Tour & Travel Agents, Government bodies and
corporate companies.
BRAND AWARENESS:
• Establish and strengthens the image of the company’s brand through advertising and public relations,
in conjunction with Corporate Communications
• Oversee airport operations to satisfy customer experience, secure customer loyalty and meet the
safety and profitability goals of the company.
• Ensures that the customer experience is delivered in accordance with excellent customer service
standards established by the company.
Required Core Competencies, Experience, and qualifications:
• Bachelor’s degree in commerce, Business Admin, Economics, Finance, or a closely related field
• Professional Certification in Marketing, MBA or a relevant master’s degree with concentration in
Strategy or Marketing preferred.
• Extensive 5+ years of airline experience at Management level in, Sales, Marketing, Business
development, Revenue Management, Network planning and Pricing
• Proven track record of successfully developing and implementing commercial strategies and driving
process improvements.
• Excellent working knowledge of: