Brand Manager Caricom

The incumbent would be required to develop, recommend and implement marketing plans and promotions and work closely with the Commercial, Marketing and Promotions teams.

                                                                                      VACANCY
 
Bryden pi Ltd, one of the leading channel-focused distributors of Consumer, Health and Personal Care products in Trinidad and Tobago is on the lookout for the ideal candidate to join our unique family in the position of Brand Manager Caricom within the Consumer Division.
 
If you are interested in joining an organization where, “We are happy people, committed to enhancing lives with a spirit to serve and exceed expectations”, then we look forward to receiving your application.

The incumbent would be required to develop, recommend and implement marketing plans and promotions and work closely with the Commercial, Marketing and Promotions teams to facilitate the achievement of optimum brand equity, sales, quality, distribution, visibility, price, placement and promotion of the assigned brands to enhance the Company’s image as a preferred supplier in the Industry.

 Some Main Responsibilities include: 

• Analysis of brand strategies and positioning for effective go to market plans, through development of annual marketing plans.
• Implement marketing plans, promotions, media and product launches for assigned brands to facilitate the achievement of the Company’s marketing objectives.
• Monitor market trends, research consumer markets, competitive activities and conduct consumer insights, to identify opportunities and key issues and areas for investment.
• Conduct brand sales analysis to understand performance and document brand trends ensuring all required corrective actions are developed and implemented.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Achieve and monitor monthly sales and gross profit targets in keeping with company objectives, implementing measures to address short falls.
• Manage A&P to spend in line with budgeted margin requirements and brand investment.
• Ensure optimum quality, distribution, visibility, price, placement and promotion of the assigned brands in all trade channels and markets
• Prepare draft forecasts and budget proposals and administer approved A&P budgets ensuring that all expenses are accounted for and tracked
• Monitor and report on all competitive activity on the trade through regular trade visits, including appropriate tactical initiatives to counteract such activity and assessing distribution levels and shelf presence
• Assist with inventory management –forecasting – to ensure minimization of stock-outs, reduction in slow moving stock and liquidation of discontinued products
• Create and disseminate tools needed for sales, promotions and merchandising team to launch/introduce products in line with road map.
• Conduct regular trade audits, monitoring existing brand portfolio, marketing trends and identifying opportunities and areas of investment.
• Support Medical Marketing in the coordination of local activities
• Perform other related duties that may be required to enhance the operations of the Company.

 Qualification, Experience and Requirement: 

• Bachelor’s Degree in Marketing / Business Management or related field.
• A minimum of three (3) years similar experience in a FMCG Company 
• Or relevant combination of training and experience
• A valid Police Certificate of Good Character

 Key Competencies:

• Proficient in Microsoft Office applications
• Excellent interpersonal, communication, negotiating, organizational and analytical skills
• Strong presentation abilities and competitive spirit                       
• Driven to succeed – Proven track record in sales
• Must poses a properly maintained motor vehicle
• Ability to travel frequently
• Valid US VISA

Our offer: 

• A flexible working environment that allows you to be innovative
• A team that values people.

If this sound like the place for you and you believe you have what it takes to excel, please send your resume.
 
Kindly note that only suitable candidates will be contacted