Marketing Strategy & Activations Manager

Develop and implement comprehensive marketing strategies to enhance brand visibility and achieve business objectives. Responsibilities include planning and executing impactful promotional campaigns, managing cross-functional teams, analyzing market trends, and optimizing marketing budgets. Additiona

Main Duties and Responsibilities:

• Oversee the ideation and creative direction on marketing related events, including idea development, concepting, and working with appropriate teams to ensure brand integration and vision is kept throughout execution.
• Work directly with the brand marketing team (based in APF) to manage designated brand projects, strategic initiatives, and calendar planning.
• Serve as the lead liaison to on-island vendors for marketing related partnerships including but not limited to fashion brands, and beverage sponsors.
• 1 direct report - directly supervises marketing manager.
• Monitor Tableau dashboards and other reporting analytics and utilize to create compelling and real time marketing offers.
• Ensure seamless flow of information between the various business units and on-property marketing.
• All administrative duties required to operate the department.
• Ensure accurate information is produced prior to publication to our guests.
• Daily, accurate and on-time posting to our television platform - ALLIN.
• Daily, accurate and on-time posting to our digital boards/screens across property.
• Ensure the upkeep of all digital and non-digital signage across property.
• Contribute to the strategy and continued evolution of on-property marketing with emphasis on diversifying how and when we communicate to guests.
• Contribute to on-property marketing plans that maximize revenues, exposure, awareness.
• Assist with the evaluation of market reactions to revenue programs. Ensure that timely adjustments of marketing strategies and plans are proactively formulated and implemented to meet changingmarkets and competitive conditions.
• Understanding key differentiators, unique selling features and audience for each guest experience.
• Assist with partnering closely with revenue management to manage the offer calendar, ensuring compelling offers, positioning, audience identification and driving marketing plan development.
• Assist with partnering closely with entertainment and special events teams to develop marketing plans which support special event offerings.
• Work closely with sales and marketing teams to ensure that all efforts are cohesive, integrated and advance the brand strategy.
• Perform other reasonable duties required by management.
• The Company operates a twenty-four (24) hour business. Therefore, you may be rostered to work shifts, which may change from time to time.