MARKETING OFFICER, SPECIALIZATION IN DIGITAL & SOCIAL MEDIA MARKETING

To assist with the implementation of the UCC's digital marketing strategy to achieve agreed targets and key performance indicators.

MARKETING OFFICER
WITH SPECIALIZATION IN DIGITAL & SOCIAL MEDIA MARKETING

JOB SUMMARY

To assist with the development and implementation of UCC’s marketing strategy to achieve agreed targets and key performance indicators. Keeping current with new digital marketing techniques, the post-holder will also contribute to the long-term development of our marketing strategy.

TASKS AND RESPONSIBILITIES INCLUD

• Assist with the development, and implementation of marketing strategies.
• Website content editing.
  • Create, edit, and monitor email marketing campaigns.
  • Create, edit and monitor digital ad campaigns.
  • Proofreading key messaging.
  • Assist in the development and review of marketing plans, activities and budgets.
  • Coordinate various research and formulation activities
  • Coordinate our presence and activities at trade shows.
  • Work in conjunction with the Graphic Artist and relevant departments, to ensure the accuracy of salient information on company’s website and other marketing materials.
  • Ensures the accuracy, good condition and visibility of the organization’s signage island wide.
  • Employ market feedback and your own observations etc to develop methods to improve the department’s and the organization’s operations and cost effectiveness.
  • Responsible for the developing systems that are sustainable and in so doing, to document them for future reference
  • Assist and/or execute various special projects both internal and external to the department.
  • ANY OTHER ASSIGNED DUTIES and responsibilities as required.

SKILLS & ABILITIES

• Proven work experience in digital marketing.
• Working knowledge of ad serving tools and platforms.
• Excellent copywriting, presentation and communication skills.
• In-depth knowledge of best SEO practices and tools.
• Excellent time management and organizational skills.
• Bachelor’s degree in Communications, Marketing, Business, Digital Media, or equivalent
• At least 2 years’ experience with digital marketing platforms including MailChimp, Facebook for Business, Hootsuite, Drupal, WordPress, among others.