Content Creator

Guardsman Group Marketing is about understanding people and building awareness about how our products/services can satisfy their needs. Our ideal candidate has experience developing and executing successful digital content that attracts and engages the right audience.

What You'll Be Doing

• Develop a deep understanding of each brand and their associated solutions through collaboration across teams
• Understand each brand’s objectives and develop content that is aligned to achieve these objectives
• Develop a content plan for each brand that will capture maximum interest, attention and engagement across digital platforms
• Writing, reviewing and executing content for social media, email campaigns, websites and client support assets
• Periodically measure and monitor company website and social media traffic statistics
• Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics
• Compile and submit reports with analytical data on traffic results based on content pieces
• Brainstorming and suggesting new ways to improve the traffic by tapping into new content pieces, platforms and channels
• Ensure that the content is compliant with the copyright and data protection laws
• Identify and understand client needs in relation to the company and write content that attracts and engages based on those needs
• Keep website and social media content updated periodically
• Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership

A Little Bit About You

• Excellent written and verbal communication skills
• Proven experience developing successful content for major brands
• Metrics-driven marketing mind with eye for creativity
• Experience with various social media and digital marketing platforms

Minimum Qualifications

• Bachelor’s Degree in Marketing or Business Management
• At least 3 years of content creation experience

We thank all respondents for their interest; however, only shortlisted applicants will be contacted.