Brand Manager

This role will work closely with the Sales, Marketing, Promotions and Trade Marketing teams to ensure optimum Brand Equity, Sales, Quality, Distribution, Visibility, Price, Placement and Promotion of the assigned brands and to enhance the Company’s image as a preferred supplier in the Industry.

A.S. Bryden & Sons (Trinidad) Limited

 We are seeking to recruit a suitable candidate for the following position in the Premium Beverages Division:

BRAND MANAGER

Major Responsibilities & Accountabilities:

• Formulates and implements annual marketing plans for assigned brands
• Conducts regular brand sales analysis to understand and document brand trends ensuring all required corrective actions are developed and implemented
• Manages the annual A&P budgets in collaboration with suppliers/principals and Marketing Manager, ensuring that all expenses are accounted for and tracked
• Ensures optimum Quality, Distribution, Visibility, Price, Placement and Promotions of the assigned brands of key accounts
• Achieves and monitors monthly sales and gross profit targets in keeping with Departmental objectives, implementing measures to address short falls
• Determines the Return On Investment (ROI) for all promotional activities with the use of sales data and Promotional team reports
• Works closely with Sales & Trade Marketing teams to ensure that all in-store promotional activities are executed according to plan
• Monitors product expiration dates and damages of assigned brands in the Distribution Centre and implements measures to keep expiries at set minimum target
• Submits all claims to suppliers/principals in a timely manner and ensures reimbursements are received
• Trains Sales, Trade Marketing and Promotions teams on all existing and new brands and provides continuous guidance and assistance as required
• Monitors and reports on all competitive activity in the trade including appropriate tactical initiatives to counteract such activity
• Builds and maintains strong working relationships with suppliers/principals ensuring that all requested reports are submitted in a timely manner and according to specifications
• Works closely with the Supply Chain Planner/s to ensure timely and accurate forecasting and ordering of assigned brands

Knowledge & Experience:

• A Bachelor’s degree in Marketing or related discipline
• A minimum of two (2) years similar experience in a FMCG company
• Experience working in the alcohol industry would be an asset
• Proficient in Microsoft Office applications

Key Competencies:

• Strong negotiation, planning and execution skills
• Strong analytical, supply chain and forecasting competency
• Good communication and presentation skills
• Strong team player and resourceful problem solver with a competitive spirit
• Sociable with an outgoing lifestyle